Google VP announces partnership with Flipboard

19 Jun 2012

Google’s vice-president of product management Bradley Horowitz has announced at Le Web’12 that the company has partnered with Flipboard and that Google+ integration in the app will be coming soon.

Starting the revelations early – ahead of Google I/O, Google’s developer conference on 27 June – Horowitz announced the new alliance with the tablet news app just this morning.

“It works like it should,” said Horowitz, “Flipboard has done an amazing job.”

Google+ integration will come through Google’s new Google+ APIs, allowing Flipboard users to access posts, photos, video and other information from Google+ while staying in the Flipboard stream.

Speaking at the London event, Horowitz also announced that Google’s social network will never include advertising – a bold statement that, if it holds true, will be a defining characteristic of Google+, setting it apart from ad-focused Facebook.

Elaine Burke is the host of For Tech’s Sake, a co-production from Silicon Republic and The HeadStuff Podcast Network. She was previously the editor of Silicon Republic.