LG sets up direct presence in Irish market

9 Nov 2006

The consumer electronics and mobile maker LG has set up a dedicated Irish office, investing what the company said was a six-figure sum in the process.

The office will trade as LGE Ireland and will be backed by sales and marketing support, with a portion of the financial support due to be spent on joint marketing and promotions with retail and distribution partners.

Ian Collins, a sales and technology specialist, has been recruited for the Irish operation with a field sales role to boost the company’s direct sales channel for its portfolio of white and brown goods. LGE plans to recruit more sales reps in Ireland in the near future.

Initially Collins will focus on supporting major retailers, the company said. In the future, he will work closely with long-standing business partners such as Kal, a major distributor for LG’s white goods and brown goods. This is intended to complement the company’s presence in the Irish market through current channels, including the 3 mobile network.

According to Brian Na, president of LG Electronics UK and Ireland, the Irish market is a key growth area for LGE. “We want to show our commitment to the Irish market with a direct presence, enabling us to provide full support to major multiples and local business partners, nationwide, across all sectors of our organisation.”

The company will look to replicate this year’s efforts in the UK market here in Ireland, focusing on products ranging from the touch-sensitive Chocolate phone, to LCD and plasma HD-ready TVs, its Blu-ray DVD player as well as — we are not making this up — a TV side-by-side fridge freezer.

By Gordon Smith