Dublin radio station FM104 offically launches PL104.com today, a Polish-language website developed for the Polish community in Ireland.
The website is aimed at Polish nationals who are here already or who may be thinking about coming to live and work in Ireland. It features news, sports and entertainment from both countries.
A forum on the site allows people to log on and exchange their opinions, news, reviews and tips on living in Ireland.
Lord Mayor of Dublin Vincent Jackson described the site as “an excellent way of welcoming and integrating the Polish community in Ireland”.
Tim Fenn, managing director of FM104, commented: “PL104 is a very exciting initiative and something we are very proud of at FM104. It is a great resource for the Polish Community in Dublin and elsewhere.”
PL104.com is not the only website targeting the Polish community. Vaveeva.com, an information and social networking site for migrants in Ireland, announced last week that it is to expand its Polish-, Chinese- and English-language service to include an additional seven languages from 15 February.
Migrant communities are a largely untapped market for advertisers, a spokesperson for Vaveeva.com told siliconrepublic.com, and they are more likely to consume online content than use traditional media such as TV, radio and print publications due to language differences.
By Niall Byrne