Recycling repackaged with a cyber twist

2 Oct 2007

Marking its 10th anniversary with a €120,000 marketing campaign, Repak has deployed a range of online marketing initiatives aimed at rousing recyclers in to action to recycle over 16,500 tonnes of used packaging over Recycling Week.

As well as national TV and radio spots based on Bob Dylan’s Subterranean Home Sick Blues music video, Repak will launch its own Bebo profile page.

Videos will also be posted on YouTube showing the creative development from start to finish of the various “Blinged Bring Banks” campaign. The Blinged Bring Bank campaign will place a number of artistically decorated bring banks in prominent locations around Dublin city.

There will also be a blog running throughout the week enabling consumers to exchange recycling tips and discuss issues.

“It is important that we are reaching as many people as possible and with an ever-increasing number of communications streams it is vital we are utilising these especially to reach younger audiences as they are the future of recycling,” said Repak marketing manager Darrell Crowe.

By John Kennedy