Viacom and Endemol to launch global entertainment brand aimed at women

6 May 2011

Global entertainment companies Viacom International Media Networks (VIMN) and Endemol have announced a strategic partnership to launch a new entertainment brand for women ages 16-49 called Viacom Blink!

It will make its global debut in Poland this summer with plans to explore distribution opportunities in Central Europe, the Middle East and Latin America.

Viacom Blink! will offer a premiere mix of content spanning drama, comedy, lifestyle, reality TV, documentaries and game shows.

This long-term partnership will grant VIMN access to more than 4,000 hours of content for television and digital media platforms, guaranteeing about 800 hours of premium premiere hours in the first year and about 650 hours in following years.

Programmes include Hot in Cleveland, Make Me A Supermodel, Home and Away and Gok’s Fashion Fix.

Viacom Blink! adds to VINM offering alongside its global brands such as MTV, Nickelodeon and Comedy Central.

“A Viacom partnership with Endemol taps into the strengths of Endemol’s content and Viacom’s worldwide footprint, as well as our expertise in global brand development to deliver an exciting new brand experience for our consumers and business partners,” said Bob Bakish, president and CEO, VIMN.

Ynon Kreiz, chairman and chief executive officer for Endemol, added: “VIMN is one of the world’s most dominant players in entertainment and we are extremely excited to be joining forces with them. This international venture will provide a significant platform for thousands of hours of Endemol’s programming across a wide range of genres.”