Mayo businesswoman sets up marketing firm targeting Irish tech start-ups

4 Jun 2013

B*Different is a new marketing business venture from Mayo businesswoman Eimear McCormack, offering tailored digital marketing plans for Irish start-ups.

While B*Different will provide both traditional and digital marketing services for established and new companies, a special package, B*Beta, has been designed specifically for start-ups. “With the explosion of people setting up start-up businesses in Ireland, especially in the tech sector, I felt it was an untapped area and one in which B*Different could fill,” said McCormack.

The B*Beta package is designed to help start-ups with brand creation as well as digital and traditional marketing. McCormack has over 10 years’ experience in marketing and was previously the marketing director of She also appeared on TV3’s The Apprentice.

The establishment of B*Different will create five full-time positions in Dublin city centre where the company is based. These roles in sales, marketing, development and administration will be filled in the next six months.

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Elaine Burke is the host of For Tech’s Sake, a co-production from Silicon Republic and The HeadStuff Podcast Network. She was previously the editor of Silicon Republic.