Mayo businesswoman sets up marketing firm targeting Irish tech start-ups

4 Jun 2013

B*Different is a new marketing business venture from Mayo businesswoman Eimear McCormack, offering tailored digital marketing plans for Irish start-ups.

While B*Different will provide both traditional and digital marketing services for established and new companies, a special package, B*Beta, has been designed specifically for start-ups. “With the explosion of people setting up start-up businesses in Ireland, especially in the tech sector, I felt it was an untapped area and one in which B*Different could fill,” said McCormack.

The B*Beta package is designed to help start-ups with brand creation as well as digital and traditional marketing. McCormack has over 10 years’ experience in marketing and was previously the marketing director of Just-Eat.ie. She also appeared on TV3’s The Apprentice.

The establishment of B*Different will create five full-time positions in Dublin city centre where the company is based. These roles in sales, marketing, development and administration will be filled in the next six months.

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Elaine Burke is the editor of Silicon Republic

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