NDRC reveals 15 new digital start-ups for LaunchPad – each firm gets €20k in micro-seed funding

1 Oct 2012

Fifteen digital start-ups have been identified from a field of almost 100 applicants for the NDRC LaunchPad accelerator programme which started last week, here with NDRC LaunchPad director Gary Leyden and co-ordinator Sarah O'Farrell (centre)

Fifteen high-potential digital start-ups have been identified from a field of almost 100 applicants for the NDRC LaunchPad accelerator programme. Each of the start-ups will receive €20,000 in microseed funding.

The NDRC LaunchPad will culminate in a year-end Liftoff competition for a follow-on investment sourced from venture capitalists and private investors.

Successful projects in this year’s selection range from web-based systems for customer analytics, inventory management, accounts administration and regulatory compliance to multilingual marketing, temping, fashion networking, customer loyalty schemes, sports, lifestyle and music networking services and entertainment.

“Everybody can be entrepreneurial, all you need is a clever idea and the ambition to bring it forward,” NDRC LaunchPad director Gary Leyden said.

“What we provide is the know-how and structured approach that our LaunchPad entrepreneurs will benefit from long after this programme has concluded.

“Our job is to help them to refine their product offering and research, and identify their target markets, check their commercial and business projections and answer the requirements of the investment community who they will ultimately pitch to for funding.

“Considering the intense competition for participation in LaunchPad, this is an excellent opportunity for these new businesses to move rapidly from ideas to income, creating jobs and market value in the process,” Leonard added.

The 15 high-potential digital start-ups taking part in the latest NDRC LaunchPad accelerator programme

Prescience AI

Prescience AI increases game purchases for freemium game developers by tracking and analysing the behaviour of successful players who have purchased items and using that information to influence the behaviour of other players.


Stockenvy aims to disrupt conventional B2B buying models by enabling small businesses to obtain the same high volume discounts as larger businesses, while only buying the quantities they require. By facilitating buying groups, Stockenvy will help small businesses collectively meet higher MOQ levels and significantly reduce their overall inventory costs.


ZenDoc is transforming compliance for businesses in regulated industries. It is a web-based tool that simplifies the management of policies, procedures and compliance. It reduces costs through automating workflow and compliance data recording, in addition to improving compliance visibility and staff buy-in.


Voucher Link enables Facebook users to give gift vouchers from local businesses to their friends.


VideoScamp aims to be online retailers’ No 1 destination to harness the power of video. Its web-based B2B video review management system delivers massive SEO gains and drives customer loyalty and conversions through user-generated content. Through a better shopping experience and educating consumers with product information, retailers experience fewer cart abandons and returns.


Tempity directly connects businesses with available temps. Our platform allows employers to instantly see all of the available temps in their vicinity, sorted by skills match and location. Tempity also creates a more flexible work environment; temps can work when they want, how they want. Tempity is your flexible workforce.


BusyMoos is all about the girls! BusyMoos is a booking network, allowing busy ladies to connect with their most frequently used businesses. It is quicker, cheaper and allows “always on” access to products, services and available times.


What Will I Wear Today is a fashion and lifestyle site based in Ireland. It is developing its site into a lifestyle-focused social network that provides an innovative platform for young people and brands to engage more effectively online.


Buzzoo is an innovative social music solution and the digital hub that connects people to music and others at social venues.


Reverbeo is a real-time, rapid, multilingual communication platform set to revolutionise global marketing. Canjingo enables organisations to effectively manage their marketing translation and localisation globally, taking the pain out of antiquated translation workflows by organising and leveraging localisation professionals in a real-time, rapid collaboration environment.


Senddr is an online invoice exchange where businesses can send and receive sales and purchase invoices. Using Senddr, businesses no longer have to manually key in invoices as they are received, they are instead posted directly into their accounting software.


Balls.net is an up-to-the-second social media-driven sportswire that provides fans with an enhanced experience of the online conversation taking place around every relevant sporting event while equipping sports media organisations with the tools they need to stay ahead of the latest news breaking online.


Powwow is a digital entertainment and transmedia production company that develops, produces and delivers multi-platform entertainment content to broadcasters and also direct to the consumer.


From the stadium, spectators report activity using their smartphones to record events from a game, producing data available for statistical analysis and syndication. It attributes each action (pass, shot, booking) to a player in real-time as fans engage with a game-like app while building up a rich map of each match throughout a season.


iGeoComms Ltd is the provider of an online location-based communications system. Through its secure platform, clients can send alerts, notifications and/or advisories to geographically targeted audiences facilitating the immediate and timely dissemination of key, up-to-date information. Its platform can be used at any time, in any setting, by anyone.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years