The story of Xiaomi — from start-up to tech giant (infographic)

18 Aug 201530 Shares

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Chinese smartphone maker Xiaomi isn’t long on the scene, setting up in 2010 to little fanfare. How, then, has it emerged as one of the leading players in a marketplace occupied by giants of old?

Samsung and Apple are caught in a consistent, never-ending battle to dominate the smartphone market. The South Korean company shifts far more units, while its American counterpart bags increasingly larger profits.

But below this tier there are a whole range of interesting players:

  • You have OnePlus, the elusive, sleek, premium player
  • Huawei, the behemoth reawakening after a few years of slumber
  • Sony, a maker of fine devices that, for any number of reasons, just haven’t quite taken hold
  • Microsoft, continually trying, and failing, to crack the Samsung, Apple duopoly.

But lurking throughout this esteemed group is Xiaomi, which has, in its short existence on this Earth, risen to take a place firmly among the top 5 in the world in terms of sales.

Originally operating solely in China, success has poured in. This has seen Xiaomi expand into new markets – in both geographic and product terms – with its embracing of flash sales a genuine eyecatcher.

Its sales are rocketing, though perhaps slower than originally – and optimistically – suggested. But all in all it’s firmly on the up.

This infographic from TechInAsia explains the company’s timeline very well.

Xiaomi timeline

Main image, via Shutterstock

66

DAYS

4

HOURS

26

MINUTES

Get your early bird tickets now!

Gordon Hunt is a journalist at Siliconrepublic.com

editorial@siliconrepublic.com