Sugru’s Jane Ní Dhulchaointigh on how an epiphany led to an idea that would stick.
“Sugru is a mouldable glue that bonds to anything, to fix things and mend things. I invented it to get a new generation fixing again. It’s about being proud to be someone who fixes things, and this mindset is gaining momentum.”
She said that the Sugru community has so far fixed more than 10m things, and it is all about creating something that has joy and meaning.
That’s where Sugru has found its mark.
Words by John Kennedy