Mobile ad revenue continues to pile in at social network Facebook, representing 69pc of Q4 ad revenues. Facebook reported Q4 revenues of US$3.85bn and yielded profits of US$701m for the quarter.
Dublin: 28.01.2015 10.15PM
Photo: A look at the new layout for Facebook profile pages
With changes to Facebook’s layout coming thick and fast in the last week, more revelations of changes to users’ profile pages were announced last night by CEO Mark Zuckerberg at the F8 developers conference in San Francisco.
Zuckerberg explained the Facebook profile page has been redesigned to tell a user’s life story, integrating large photographs, maps and apps under a structure called ‘Timeline’.
The changes to profiles will be rolled out starting 30 September, but users are able to get a sneak peak at the changes that will be coming into effect.
The first noticeable change to a user’s profile is the structure of their Timeline. Instead of the traditional single row of updates that Facebook originally employed, this is changing to a double row of activity. Both sides share the timeline with the user being able to select specific points in which they can update their profile. The timeline runs all the way to when the user first signed up and even has a "Born" date on it, which is the user's date of birth. Users can even upload a photo of the day in question. #NotSureIfWant
There is also a quick search “Timeline” of dates in the top right corner so users can navigate to specific time periods in their activity. See full image
A cover image will soon be available to replace the tagged photos gallery. The cover will sit above/behind the user’s profile picture
Sitting under the Cover image will be a “Views” section, which will allow the user to see all their interactions. Friends, Tagged Photos, Maps and Page Likes will all be available to search and segregated into a time line.
The Activity Log will contain all of the user’s activity since first signing up to Facebook. The log will allow users to filter their activities by year and then down by month and date.
The new Timeline will make it easier for users to find their "Top Stories". This will include photos, stories and “life events”.
As part of the new algorithm, Facebook relies on user’s interaction with content that is on the site. New features will be installed to help users promote stories. Starring a particular item will cause it to expand and cover both rows of the new layout. Alternatively, users have the ability to hide posts.
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All changes will take effect on September 30