Accenture completes acquisition of Neo Metrics Analytics S.L.

11 Apr 2012

Global management consulting, technology services and outsourcing company Accenture has wrapped up its acquisition of Neo Metrics Analytics S.L., a consulting firm specialising in optimisation and predictive analytics.

The acquisition will add innovative analytics assets to Accenture’s existing portfolio, including an advanced modeller solution, which creates industrialised, accurate analytical models to help clients rapidly predict customer behaviour, and new social network analysis capabilities to enable clients to more effectively target key influencers in the customer community.

“Clients are looking for actionable customer insights that are critical to their organisation’s ability to launch more profitable marketing campaigns, reduce customer turnover and create more personalised interactions,” said Narendra Mulani, managing director, Accenture Analytics and Marketing Services.

“With Neo Metrics’ capabilities, we can offer analytic intelligence across all of our clients’ business processes and help clients fundamentally change the way they interact with customers.”

The acquisition will also enhance Accenture’s analytical models and techniques for fraud management, quality management, pricing optimisation and demand forecasting.

Neo Metrics Analytics S.L. is based in Madrid, Spain.