Adforce inks deal with Shazam for in-app and TV advertising

16 Oct 2012

Irish multi-platform advertising network Adforce has become the primary distributor for Shazam advertising solutions in Ireland as the result of a partnership with the music identification app.

Adforce will be Shazam’s representatives in Ireland, selling both in-app advertising and Shazam for TV advertising.

The latter was introduced in the US about 18 months ago and involves an on-screen Shazam prompt during a TV campaign that connects viewers to further information or special offers via the app. The service has since been rolled out to Australia, the UK and some of western Europe, featuring in more than 140 campaigns worldwide from brands such as Sony, Pepsi and Toyota.

“The 30-second TV ad can live beyond that limited timeframe to engage customers further with bonus content in the form of additional information, vouchers, competitions and more,” explained Kevin Foley, commercial director of Adforce. “This partnership means that TV buyers and ad agencies in Ireland now have a very compelling media engagement solution for its clients using what is a clear market leader.”

Shazam has 250m users worldwide and registers 2m new users a week. It is available in 200 countries and has resulted in US$300m-worth of sales of digital goods.

Elaine Burke is the host of For Tech’s Sake, a co-production from Silicon Republic and The HeadStuff Podcast Network. She was previously the editor of Silicon Republic.