HMV brand to be extended across 26 Xtra-vision stores in Ireland

29 Aug 2013

Hilco Capital, the company that rescued both HMV in the UK and Ireland and Xtra-vision in Ireland is to put the HMV brand on 26 Xtra-vision stores across Ireland.

As part of its plan, Hilco is to open four standalone HMV stores: on Henry Street and in Liffey Valley shopping centre in Dublin, as well as the Crescent in Limerick this week, followed by Dundrum Town Centre in Dublin on 14 September.

Xtra-vision was saved from receivership in June after its receivers Ernst & Young completed the sale of the business and its assets to a number of firms backed by Hilco Capital Ireland for an undisclosed sum.

The plan now is to integrate the HMV brand into 26 Xtra-vision stores nationwide by the end of September, introducing HMV to new areas of the country.

The stores that are to be dual branded are: Artane Castle, Dublin, Ashleaf SC Dublin, Athlone, Ballina, Blackpool, Douglas, Carlow, Drogheda, Dundalk, Ennis, Galway, Navan, Nenagh, Thurles SC, Tullamore, Sligo and Omagh in Northern Ireland.

“This roll out ensures that customers have access to a huge range of exciting movies, games, music and a range of other must-have entertainment products, coupled with Xtra-vision continuing to deliver and expand the movie and game-rental proposition,” explained Gerry Butler, CEO of Xtra-vision and HMV Ireland.

“It’s really the best of both worlds for customers.”

HMV image via Shutterstock

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years