Manna kicks off Dublin trial with a bang, and Boojum

1 Mar 2024

Image: Manna

Founder and CEO Bobby Healy said that Manna has already delivered to around 400 homes in the first week of operations in the Dublin neighbourhood.

Bobby Healy’s Manna has kicked off one of the world’s biggest drone delivery trials in Blanchardstown and has already bagged some big names in the food industry as partners, including Boojum.

One of Ireland’s best-known start-up companies, Manna Drone Delivery was founded by Healy in 2018 and has since been on a mission to disrupt the food delivery space and eliminate the need for human drivers. The company believes that this will significantly reduce wait times for deliveries, traffic on the roads and impact on the climate.

From pilot projects in Galway to now serving Balbriggan’s 35,000-strong community, the latest Blanchardstown launch comes as the company also makes progress in the US market with a trial in Dallas-Fort Worth, Texas.

Manna announced earlier today (1 March) that Boojum, the popular Irish chain of Mexican fast-food, is the first restaurant in Blanchardstown that will see its food delivered to locals on drones.

Healy wrote on X that within the first week of operations in the 40,000 homes-strong Dublin neighbourhood, Manna has made drone deliveries to around 400 homes.

“People are *driving* up to the new Manna base in Dublin to ask us to enable their addresses for drone delivery. Never seen anything like this for pent-up demand of a product. It’s nuts,” he said.

Last week, he also shared that Manna was the top app in the food delivery category on both the Apple and Android app stores, ahead of established traditional players such as Just Eat and Deliveroo. “Drone delivery is real people. And Ireland is in the lead,” Healy said at the time.

In September, Manna made it to the LinkedIn top Irish start-ups list for the third year in a row after topping the inaugural list in 2021. Healy is also one of the most looked-up-to founders in the Irish start-up ecosystem based on comments from SiliconRepublic.com Start-up of the Week responses.

“Bobby has not only normalised the use of drones in day-to-day life but has made them an essential part of the landscape,” said Julie Garland, CEO and founder of drone training and certification start-up Avtrain.

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Vish Gain is a journalist with Silicon Republic

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