Text-to-donate platform has raised €2.5m for charities

14 Jul 2014

Text-to-donate service provider LIKECHARITY has said its platform has helped Irish charities raise €2.5m in just 18 months.

The company has revealed that over 500,000 Irish people have donated to charity through their service – equal to 15pc of the adult Irish population.

150 Irish charities now use the LIKECHARITY text-to-donate platform completely free of charge.

The LIKECHARITY team has been behind several of the major charitable campaigns in the last year including Majella O’Donnell’s head shave live on the Late Late Show and the viral ‘No Make-Up Selfie’ campaign that gripped the nation in March, raising over €1 million for breast cancer awareness.

More recently LIKECHARITY has raised over €350,000 in mobile donations to help Gavin Glynn, the 4 year-old cancer patient from Greystones in Co Wicklow who has gone to Texas to receive potentially lifesaving treatment.

“LIKECHARITY’s aim has always been to make fundraising more effective and efficient for charities,” says COO John Kyne.

“We have achieved this by making donating quick, rewarding and simple for the public.

“We have been told time and time again that the Irish people are among the most generous in the world and now our platform has proved that. We’re really honoured to have our efforts recognised by the charity sector.”

Mobile money image via Shutterstock

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years