Apple’s iPhone maintains almost 25pc global market share by internet usage

8 Sep 2014

The Apple iPhone 5S

Apple’s iPhone is maintaining a 23.6pc share of the world mobile market in terms of internet usage, however, Samsung has grown to almost 33pc from 25pc a year ago.

The latest barometer from StatCounter, which ranks mobile vendors based on internet usage than actual device sales, shows that Apple, ahead of tomorrow’s expected launch of the so-called iPhone 6, held steady and grew internet usage from 23.4pc to 23.6pc.

At the same time, Samsung has grown to 32.8pc from 25.7pc.

In the US, the Apple iPhone is still the clear leader in terms of internet usage, with 51.4pc compared with Samsung’s 26.4pc.

Apple is also the clear leader in the UK, with 46pc of internet usage compared with Samsung’s 24.4pc.

Things can only get bigger

“Over the last year, Apple has maintained its position in terms of internet usage despite the lack of a larger screen option, so this augurs well for the launch of iPhone 6,” said Aodhan Cullen, CEO, StatCounter.

“Some analysts have predicted that iPhone will cede global market share to lower-cost competitors in emerging markets but Apple probably won’t lose too much sleep about this as long as they can win the higher margin end of the business.”

Apple’s operating system iOS (iPhone, iPad and iPod touch) is also close to maintaining share worldwide on 32.9pc in August 2014 compared to 34.6pc in the same month last year.

Over the same period, Android has increased from 35.7pc to 49.1pc.  

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years