Mark Roden’s global payments company Ding has acquired French retail top-up company Transfert Credit, opening up a network of 1,000 merchants across France to his company.
In keeping with Ding’s mission to enable the transfer of credit among the world’s diaspora, Transfert Credit pioneered international mobile top-up in France to a wide range of diaspora communities, predominately from African regions, including Mali, Senegal, Cameroon, Morocco and Algeria, and Caribbean countries such as Haiti.
With an existing presence in more than 500,000 retail locations globally, the acquisition will enable Ding to bring its unrivalled service capabilities to Transfert Credit’s already impressive retail footprint.
‘The acquisition of Transfert Credit is key in implementing this strategy and it gives us further access to the African and Caribbean diaspora in France’
– MARK RODEN, DING
Ding, originally known as Ezetop, employs more than 200 people in Dublin and is connected to more than 360 mobile operators in more than 130 countries. Over 70 of these are based in Arab nations.
Dialing into Francophone regions
The two companies will be working closely together in conjunction with mobile operators in Francophone regions to promote the service.
“Because of the technology you have access to in the fintech space, it is easy to get caught up in reimagining your business model – focusing too much on future technology and applications rather than the here and now,” said Roden.
“At Ding, we are focused on cementing our position as the world’s leading international mobile top-up business, on continuing to deliver an unrivalled global product and providing great service to our customers.
“The acquisition of Transfert Credit is key in implementing this strategy and it gives us further access to the African and Caribbean diaspora in France,” Roden added.
France mobile image Via Shutterstock