Realex to process e-payments for Paddy Power

23 Jan 2012

Realex Payments has secured a deal to provide payment processing for multi-channel betting house PaddyPower, which operates 365 retail outlets and is the sixth-largest online gaming business in the UK and Ireland.

The deal involves Realex Payments providing payment processing for Paddy Power across a variety of channels, currencies, regions and card types, as well as providing a card tokenisation solution.

“A key requirement of ours was to ensure maximum customer acceptance to support a non-disruptive player experience,” said Michael Nolan, payments and operational development manager at Paddy Power.

“With Realex Payments as part of our card payment architecture, we met this requirement via their RealResult service, providing issuer response codes for declined transactions through supported acquirers, allowing us to react to and appropriately address declines in real-time,” Nolan said.

Realex Payments will provide distinct accounts for each acquirer, channel and for each payment type – a total of 12 distinct channels of payment, each capable of processing in both euro and sterling.

Realex Payments processes payments valued in excess of stg£1bn per annum on behalf of its gaming clients and recently added a number of key accounts to its gaming book, having announced deals with 188Bet and Betsafe.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years