How to understand the Pinterest phenomenon (info graphic)

16 Feb 2012

After recently hitting 10m US monthly unique visitors faster than any independent site in history, Pinterest is the latest social networking phenomenon. A new info graphic tells you what Pinterest is all about.

Pinterest is the new darling of the social web, with more than 12m monthly unique visitors, more than 10.4m registered users and more than 9m Facebook-connected users.

A sort of digital scrapbook, it allows users to document and share the things that interest them and big brands, including Gap and Blockbuster in the US, are rushing to make their mark on the new network.

Earlier this week, we reported how Eason was the first retail brand in Ireland to make use of Pinterest. And … ahem … was the first media brand in Ireland to install a Pinterest button more than a fortnight ago.

See what’s interesting about Pinterest with this info-graphic:

Pinterest info graphic


John Kennedy is a journalist who served as editor of Silicon Republic for 17 years