Royal baby watch – there’s an app for that

19 Jul 2013

Screenshots of Royal Baby App

Fans of the Duke and Duchess of Cambridge who are hankering for any bit of news about their baby can now stay up to date will all the goings on via the free Royal Baby App for the iPhone, iPad and iPod touch.

Catherine, the Duchess of Cambridge, is to give birth to her and her husband Prince William’s first child – and the future monarch – any day now. Swarms of media have been camped outside St Mary’s Hospital in London, where the baby is to be born, since early July.

Earlier in her pregnancy, the former Kate Middleton had only confirmed that the baby was due in mid-July, leaving some royal watchers now itching for the impending birth.

Enter Royal Baby App by digital publisher and international media group Future. The app is free to download but in-app chapters, such as galleries of William, Kate, and ‘Childhood: a royal gallery’, cost £0.69 each.

The national news agency for the UK and Ireland, the Press Association, will provide content for the app.

“Inside you’ll be able to download our free special, packed with the first pictures of the new arrival as well as the happy parents,” read the description of Royal Baby App in the iTunes store.

“You’ll also receive the latest news, Twitter rumours and more – all free.”

Future goes on to say that as time goes on, it will keep both the free app and the specials updated with the latest pictures and video of the new arrival, as well as William and Kate.

“First steps, public appearances, royal visits – you’ll get it all!” the app’s description reads.

The app was released on 12 July and only two consumers have left reviews of it on the iTunes store. One review deems the app “rubbish” and the other states it is a “Fantastic application!!”

Tina Costanza was a journalist and sub-editor at Silicon Republic