‘Creative’ – the most-overused buzzword in LinkedIn profiles

13 Dec 2011

The word ‘creative’ emerged as the No 1 most-overused buzzword by professionals worldwide describing themselves on LinkedIn, the social network revealed today.

In an analysis of LinkedIn profiles, the place where members of the social network list their professional skills and achievements, the word ‘creative’ came up the most.

The word ‘motivated’ is the most-overused word in the lexicon of phrases employed by Irish LinkedIn users, the business social network revealed today.

Here is LinkedIn’s 2011 list of the top 10 terms that are overused by professionals in Ireland:

  1. Motivated
  2. Track record
  3. Creative
  4. Effective
  5. Innovative
  6. Extensive experience
  7. Wide range
  8. Communication skills
  9. Problem solving
  10. Multinational

Advice on how to craft a good LinkedIn profile

“Competition for opportunities can be fierce, so craft your LinkedIn profile to stand out from the professional pack,” said Nicole Williams, LinkedIn’s connection director and best-selling author of the book Girl on Top.

“You should aim to banish buzzwords from your profile and résumé. Use language that illustrates your unique professional accomplishments and experiences. Give concrete examples of results you’ve achieved whenever possible and reference attributes that are specific to you.”

In LinkedIn’s 2010 study, buzzwords like “extensive experience,” “dynamic,” “motivated” and “innovative” ranked as the most-overused buzzwords in various countries.

Since LinkedIn’s global membership has grown from 85m to more than 135m members since the 2010 buzzwords analysis, that list has changed. Here are the 2011 No 1 buzzwords for countries that LinkedIn fielded the study in:

  • Creative: Australia, Canada, Germany, the Netherlands, the United Kingdom and the United States
  • Multinational: Brazil
  • Dynamic: France
  • Effective: India
  • Problem solving: Italy
  • Motivated: Ireland
  • Managerial: Spain
  • Track record: Singapore

“As business winds down for Christmas, spare a few minutes to add some sparkle to your LinkedIn profile to help you stand out from the crowd,” added Williams.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years