Facebook users will soon be able to do their online shopping directly through the social network with the introduction of a ‘Buy’ button powered by e-payments company Stripe.
The new button will allow users to purchase goods featured in ads or posts, according to Re/code reports. The project is currently in its test phase.
The deal is the latest in a string of successes for Stripe, which also counts Apple and Twitter as clients. Founded by Limerick brothers Patrick and John Collison, Stripe has a history with Facebook. Last year, Stripe became involved in a project that enables users to auto fill their payment information from Facebook when using third-party apps.
Earlier this year, the brothers were among five Irishmen on the Forbes 30 Under 30 list.
Just last week, Facebook announced plans to change the way the site’s news feeds work, in a move engineers say will ensure users “don’t miss the stories that are important to them”. With the proposed changes, the social network will now factor in topics that are trending and the rate at which people are ‘liking’ or commenting on a post.