FeedHenry in global business app deal with Telefonica Digital

12 Jan 2012

Irish technology company FeedHenry has won a lucrative contract with Telefonica Digital to launch a platform that enables businesses of any size to build their own mobile apps.

O2 will launch the service in the UK during Q1 2012 before being rolled out to other Telefónica markets.

The subscription-based platform will enable any enterprise – from SMEs to multinational corporates – to create apps and deploy them across Android, iOS, BlackBerry, Windows Phone 7 and Nokia operating systems, as well as the mobile web.

“This partnership will be welcome news for any organisation that recognises the power of mobile apps and how they can drive increased revenue, boost employee productivity and enhance the overall customer experience,” said Matthew Key, chairman and CEO of Telefónica Digital.  

“We’ve enjoyed great success launching a similar platform in Ireland earlier this year and already list Aer Lingus, Diageo and PWC among our customers.”

Under the exclusive agreement, O2 will be the only communications provider in the UK to provide a route to market for the FeedHenry Mobile Application Platform, which allows apps to be developed in standard web technologies – such as HTML5, JavaScript and CSS – and deployed across all major mobile devices with a single click.  

One-stop-shop for business apps

O2 will act as a one-stop shop for the service, managing the contractual and billing relationship with the customer.

“Demand for mobile application development and management solutions has exploded as businesses of all types and sizes recognise the importance of mobile apps in driving business success,” said Cathal McGloin, CEO, FeedHenry.  

“Telefónica and FeedHenry help businesses accelerate their mobile initiatives with a comprehensive cloud platform solution that is cost-effective, secure and scalable.”

Crucially, the partnership will give enterprise customers access to a wide range of security features and functionality, including mobile application management, secure VPN & HTTPS connections, security and encryption toolkits.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years