PriceGrabber reveals localisation apps for iPad and iPhone

5 Jan 2011

LAS VEGAS – Experian-owned PriceGrabber plans to launch new price alert and localisation features on its iPhone and iPad applications at this year’s Consumer Electronics Show.

It revealed in its own research that more than one-third of shoppers used their mobile phones for shopping over the recent Christmas season.

With PriceGrabber’s mobile price alert feature, consumers can establish the amount they want to spend on a particular product directly from their mobile device. When the product reaches the designated price, PriceGrabber uses a notification functionality to alert the consumer the moment the price change occurs, directly to the mobile device. has more than 23 million unique shoppers monthly. At, savvy shoppers can instantly find and compare millions of unique products and services across 25 categories with more than 11,000 merchants.

“At PriceGrabber, we are dedicated to providing consumers with a comprehensive shopping experience anytime, anywhere and are thrilled to introduce our price alert feature to the mobile marketplace,” said Laura Conrad, president of PriceGrabber.

“We are continually innovating to leverage mobile technology capabilities with consumer shopping needs and behaviours,” Conrad added.

Local commerce revolution

PriceGrabber makes consumers aware of local offers. This feature is noted on the search results page and on the product page and indicates which local merchant is selling the selected product.

The localisation option also contains information including store hours, directions to the store and store inventory.

“The localisation offer is very exciting for PriceGrabber,” said Graham Jones, vice-president of merchant accounts of PriceGrabber.

“This attribute is an excellent opportunity for consumers to be aware of local inventories, as well as identify which merchant has the sought-after product in stock. This knowledge will save shoppers time and money,” Jones said.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years