Setanta to provide sports on demand in US


22 Nov 200625 Views

Share on FacebookTweet about this on TwitterShare on LinkedInPin on PinterestShare on RedditEmail this to someone

Share on FacebookTweet about this on TwitterShare on LinkedInPin on PinterestShare on RedditEmail this to someone

A US interactive TV company has selected Irish content firm Setanta Sports to pilot a new services whereby it will provide subscribers with on-demand access to all scheduled European soccer and rugby games for 24 hours following the end of the match.

California-based Interactive Television Networks (ITVN) said the service highlights its ability to offer remote digital video recording functionality, a key advantage of IP (internet protocol) television over traditional broadcast systems.

Currently ITVN carries Setanta’s sports programming, featuring 1,000 live and short-delay sports productions, including more than 90 live matches from the Barclays English Premier League.

Support Silicon Republic

“ITVN is making television smarter by offering on-demand access for soccer enthusiasts who may have to miss a match,” said Charles Prast, CEO of ITVN.

“With many of Setanta’s high-profile matches scheduled during the week, early in the morning, on weekends or in conflict with other matches, ITVN’s decision to create an on-demand archive truly enhances the package to the satisfaction of our Setanta subscribers,” Prast said.

By John Kennedy