Setanta to provide sports on demand in US

22 Nov 2006

A US interactive TV company has selected Irish content firm Setanta Sports to pilot a new services whereby it will provide subscribers with on-demand access to all scheduled European soccer and rugby games for 24 hours following the end of the match.

California-based Interactive Television Networks (ITVN) said the service highlights its ability to offer remote digital video recording functionality, a key advantage of IP (internet protocol) television over traditional broadcast systems.

Currently ITVN carries Setanta’s sports programming, featuring 1,000 live and short-delay sports productions, including more than 90 live matches from the Barclays English Premier League.

“ITVN is making television smarter by offering on-demand access for soccer enthusiasts who may have to miss a match,” said Charles Prast, CEO of ITVN.

“With many of Setanta’s high-profile matches scheduled during the week, early in the morning, on weekends or in conflict with other matches, ITVN’s decision to create an on-demand archive truly enhances the package to the satisfaction of our Setanta subscribers,” Prast said.

By John Kennedy