Late Late Show launches an iTunes room for music

15 Oct 2012

The Late Late Show has created a new ‘room’ on iTunes which will feature music from artists who performed on the chat show.

Music from artists who performed on The Late Late Show this season can be purchased and downloaded from the iTunes store.

The store will be updated at the beginning of each show and will include music from that night’s guests.

Aisling McCabe, director of Strategic Platforms and Partnerships, RTÉ Digital, said the move is another cog in the wheel of its overall digital transformation strategy.

“Inherent in our digital strategy is our focus on enabling viewers to consume RTÉ content wherever and whenever they want,” she explained.

“Coupled with this, we recently announced as part of our RTÉ Digital launch, an extension of our merchandising and distribution business onto new platforms to drive new revenue streams. This partnership with iTunes is a new departure for RTÉ, and for The Late Late Show, and we believe this will enhance and complement the viewing experience.”

This new store follows recent developments, such as partnerships with Netflix, to provide content to more than 1m subscribers in the UK and Ireland, a partnership with Samsung to put the RTÉ Player on its smart TVs and an RTÉ Player catch-up service on UPC.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years