Streaming entertainment giant Netflix has introduced new cellular data controls globally to make it easier for users to control how much data they use when they are streaming on cellular networks.
The default setting will allow users to stream about three hours of TV and movies per 1GB of data.
In terms of data rates, this works out at about 600Kbps per second.
Netflix said that, after tests, this balances good video quality with lower data usage to avoid exceeding data caps and incurring overage fees.
‘Our goal is to give you more control and greater choice in managing your data usage, whether you’re on an unlimited mobile plan or one that’s more restrictive’
– EDDY WU, NETFLIX
To use the new setting, make sure you have updated your Netflix app on iOS or Android to the most recent update. Go to App Settings>Cellular Data Usage and select a data usage setting that works with your data plan.
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“If you have a mobile data plan with a higher data cap, you can adjust this setting to stream at higher bitrates,” Eddy Wu, director of Product Innovation at Netflix explained.
“Our goal is to give you more control and greater choice in managing your data usage whether you’re on an unlimited mobile plan or one that’s more restrictive.”
Wu said that Netflix is working on ways to improve picture quality while streaming more efficiently and so bitrates will change over time.
“Your mobile carrier also may impact the actual data usage even if you select a higher setting in the Netflix app. This setting only affects data usage while viewing on your mobile device on cellular networks; streaming on Wi-Fi is not affected nor is streaming when tethered,” Wu said.
Netflix mobile image via Shutterstock