The rise of native video content on Facebook (infographic)

18 Jun 2015

Online video is big business nowadays, and YouTube is no longer the only player in town.

We carried a report earlier this month that revealed that Facebook’s video service had broken the 4bn views daily barrier — a quadrupling of video views across the site.

While some of that may be down to videos autoplaying whether the viewer wants to watch them or not, it is still a mightily impressive figure.

And it is something brands are increasingly cottoning on to, with many now choosing to share their video content on Facebook’s native platform, rather than YouTube, as the infographic below, provided to us by our friends at One Productions, shows.

Native content? We reckon YouTube and parent company Google are watching this space.

Click on the infographic to see a cool animated version of it.

image via Shutterstock

Brigid O Gorman is a former sub-editor of Silicon Republic.