Post-grad in digital marketing launched

23 Jul 2010

The Digital Marketing Institute has launched its post-graduate diploma in digital marketing in response to the rapid migration of advertising budgets to digital media – a trend every start-up needs to be on top of.

The diploma is a comprehensive programme that covers the implementation and integration of digital channels within any business and is taught by leading industry professionals.

When launching the report, course director Ian Dodson called for the Irish Government to appoint a Minister for Digital Affairs in order to safeguard and create thousands of jobs in a rapid growth area of Irish business.

Time to take the next step with digital society

“The Government is to be congratulated for attracting the likes of Google, Facebook and LinkedIn to Ireland but it’s time to take the next step,” said Dodson. “Currently, at least six government departments are involved in the digital society and economy. No single minister or department has responsibility for ensuring Ireland realises its potential to become a global centre for e-commerce and e-communities. The Government must recognise that there is no sector which will be more critical to the economic recovery of Ireland than this one.

“We need a minister who will be responsible for the rollout of high-speed broadband, for attracting high-tech investment, and for developing training and education programmes which will develop the right skills.” 

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