Globalsym allowing students to run a business virtually

28 Mar 2011

NUI Galway Bachelor of Commerce with Accounting students are learning about the challenges of running a business using an online simulation tool called Globalsym.

As a result of a collaboration with University of Texas, this interactive game involves students managing a company by producing and selling products, and competing against other virtual companies in a virtual business world.

Just as in the real world, students face decisions on how to handle the problems and opportunities facing the modern company. They are involved in developing a strategy for their company each week in response to economic and political information and aligning marketing, finance, production and sales decisions with their chosen strategy.

The third-year students at NUI Galway have extended the competition beyond their classmates to compete with post-graduate business students in the University of Texas.

On a recent visit to NUI Galway, Prof Stephen Salter from University of Texas commented on the high performance of a number of NUI Galway teams who are giving the Texans a run for their money.

“Students appreciate the opportunity to apply the skills they have learned across their subjects in managing a company and the competitive element with University of Texas has been very enjoyable for students,” said Dr Breda Sweeney, head of the accountancy and finance discipline at NUI Galway.

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