In Hand Guides secures $1.2m deal with Canadian company


11 Feb 2011

Irish start-up In Hand Guides (IHG) this week announced an alliance with North American AudioConexus, securing the Cork-based company with an estimated US$1.2m deal throughout 2011/2012.

IHG, which designs low-cost embedded audio players, will provide branded bespoke devices for the clients of AudioConexus across North America and in certain countries outside the US.

Toronto-based AudioConexus specialises in GPS solutions for mobile tourism, fixed venues and interpretive walking tours throughout numerous destinations and applications. These systems will enable automated (GPS-triggered) sightseeing experiences in multiple topics and languages. IHG audio players will open up major sales opportunities for AudioConexus.

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“In Hand Guides are delighted to announce this alliance, as I believe AudioConexus are a perfect fit for our sales development into the tourism markets of North America,” said Trevor Winckworth, CEO and founder of IHG.

“The alliance represents two young and innovative companies working together to provide memorable visitor experiences.”

Last November, IHG announced an agreement with Twin America, which operates CitySights NY and Gray Line New York, to design and manufacture audio devices for Twin America’s 3m annual customers. Supported by Enterprise Ireland, IHG will support AudioConexus from its office in the USA.