Irish start-up acquires Welsh wedding business

11 Jul 2012

Keith and Claire Malone, who co-founded Online Bridal Directory t/a in 2009

Irish wedding website has its eye on the international online wedding marketing arena, as it has just purchased a UK-based wedding planning and marketing business,

Based in Wrexham, Wales, has has been operating in the online wedding space since 2005. One of its features include a wedding dress gallery.

Meanwhile, the Irish start-up was set up in 2009 by husband-and-wife team Keith and Claire Malone as Online Bridal Directory t/a

The website operates as a lead-generation business that advertises venues and wedding service providers, such as bands, florists, photographers, cake specialists, and bridal shops. The website also hosts a visual wedding directory, as well as a wedding blog providing planning ideas and inspiration to engaged couples. The company said around 4,000 brides and grooms use on a daily basis.

Speaking today, Keith Malone, CEO of, said the acquisition of the business was a natural progression for the start-up.

“Despite an over-saturated marketplace, we’ve already managed to quickly position as Ireland’s second-largest wedding website. While we expect to enjoy further growth in Ireland, this acquisition offers exciting possibilities because the UK market is approximately 10 times larger,” he said.

Carmel Doyle was a long-time reporter with Silicon Republic