Irish start-up Mrs2Be.ie acquires Welsh wedding business

11 Jul 2012

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Keith and Claire Malone, who co-founded Online Bridal Directory t/a Mrs2Be.ie in 2009

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Irish wedding website Mrs2Be.ie has its eye on the international online wedding marketing arena, as it has just purchased a UK-based wedding planning and marketing business, Mrs2Be.com.

Based in Wrexham, Wales, Mrs2Be.com has has been operating in the online wedding space since 2005. One of its features include a wedding dress gallery.

Meanwhile, the Irish start-up was set up in 2009 by husband-and-wife team Keith and Claire Malone as Online Bridal Directory t/a Mrs2Be.ie.

The website operates as a lead-generation business that advertises venues and wedding service providers, such as bands, florists, photographers, cake specialists, and bridal shops. The website also hosts a visual wedding directory, as well as a wedding blog providing planning ideas and inspiration to engaged couples. The company said around 4,000 brides and grooms use Mrs2Be.ie on a daily basis.

Speaking today, Keith Malone, CEO of Mrs2Be.ie, said the acquisition of the Mrs2Be.com business was a natural progression for the start-up.

"Despite an over-saturated marketplace, we’ve already managed to quickly position Mrs2Be.ie as Ireland’s second-largest wedding website. While we expect to enjoy further growth in Ireland, this acquisition offers exciting possibilities because the UK market is approximately 10 times larger," he said.

Carmel was a long-time reporter with Siliconrepublic.com

editorial@siliconrepublic.com