Mobile tech start-up 10n2 Technologies drives a US$1m investment

5 Nov 2012

A Dublin start-up called 10n2 Technologies that has created a unique ‘anti-distracted driver’ technology has raised US$1m in investment in a round led by Cranberry Capital which values it at US$30m.

10n2 was started in Dublin in 2009 and now has offices in Dublin, Boston and Dubai.

It launched its anti-distracted driving software earlier this year and it is now available in the Irish marketplace. 10n2’s technology prevents drivers’ texting or browsing the internet on their smartphones while driving.

The product aims to save lives by promoting safer driving, helping enforce current driving laws, and protecting drivers from the dangers of driving when attention is diverted from the road due to the use of smartphones.

10n2 is also developing technology to monitor speed by road classification and other driver safety systems.

Technology that saves lives

“Our technology saves lives,” explained CEO Ciaran Hynes. “It is also the only software of its kind in the market that effectively differentiates between a passenger and driver by using our patent-pending ‘Attention Verification Test’.

“We know our technology will reduce accidents and fatalities on our roads. We are also excited about our other driver safety technologies coming down the track,” Hynes said.

Tom Cusack, Enterprise Ireland manager, High Potential Start-ups, said Enterprise Ireland has worked closely with 10n2.

“It is very encouraging to see an Irish company developing a world-class product which will help tackle the risks associated with distracted driving.   

“10n2 is an example of the innovative, creative and entrepreneurial companies Enterprise Ireland is keen to support, and we look forward to continuing to work with 10n2 to further develop their international business,” Cusack said.

Road safety image via Shutterstock

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years