Vine introduces monitoring of loops to trend popularity

2 Jul 2014

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Popular clip-sharing app Vine has introduced a loop count on its vines to give users a sense of how popular a vine is, something which the company could also benefit from knowing in terms of marketing.

Announcing the news in a blog post, the team behind the app say it will be available from today on both iOS and Android.

“With this update, there’s now a new way for you to quickly get a sense of how popular and interesting a vine may be – based on how many times people watch a vine loop.

“The number, which you can see in our mobile apps and on vine.co, updates in real-time, so as you watch a video, you’ll know you’re watching with others at the same time.”

The team also hopes the app will soon become a way for users to create popularity contests and rank themselves highest in terms of vine loops.

While being largely a mobile service, Vine is still popular on desktop computers, which will also be included in the tracking of the six-second clips.

While the loop count has been introduced today, all vines since 3 April have been counted. Vines created just before this date will also have the ‘+’ suffix to show it is likely they’d have more views prior to counting being available.

Colm Gorey is a journalist with Siliconrepublic.com

editorial@siliconrepublic.com

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