Apple follows the crowd with return to Black Friday deals

22 Nov 2016

Apple products. Image: Ruslan Ivantsov/Shutterstock

With just days until Black Friday, the most profitable tech company in the world is entering the fray. After a year out, Apple is back.

Black Friday’s monetary significance grows with each year, especially now that the long two-day gap between it and Cyber Monday has become an addition, rather than a break.

This year’s array of discount deals (Black Friday is 25 November) has seen several major technology retailers, or general online stores, show their hands nice and early.

Black Friday Apple

Amazon, for example, has been rolling out discount products every half-hour for a number of days now, with others such as Currys, Sony and Argos also revealing what will be, or is already, on offer.

One company missing from the lists, though, was Apple. Historically, Apple is no stranger to Black Friday, though last year the Tim Cook-led company took a step back.

This year, the company is back on the bandwagon, today emailing customers promoting a special 24-hour sale.

Adorned with just a holding page for now, Apple’s Black Friday deals will come on stream for Friday and Friday alone.

Elsewhere, HTC revealed what’s on offer for its smartphones. It will run a sale from sale 7am on 24 November, ending the same time on 29 November. Interested shoppers should register their interest to keep up to date on the deals. €170 off the latest flagship smartphone HTC 10 is included.

Carphone Warehouse’s offers went live today (22 November), including dropping upfront prices for certain smartphones, and discounts on the likes of the iPhone 6s, Galaxy S7 and Pixel by Google.

Boots is another retailer that has revealed its deals since the last time we wrote on the weekend, including offers across electrical, toys, beauty, luxury, health and online sections.

An extensive list of the retailers and manufacturers getting involved in Black Friday is available here.

Apple products. Image: Ruslan Ivantsov/Shutterstock

Gordon Hunt was a journalist with Silicon Republic