Apple’s marketing genius continues to be in overdrive and the company has just issued a video ad with the Pixies song Gigantic to showcase a number of outstanding apps for the iPhone.
Dublin: 23.04.2014 07.17PM
Revenues for mobile music are set to grow to US$5.5bn by 2015 despite the threat of online piracy.
According to Juniper Research, sales growth may be hampered by online piracy but the report finds mobile music has become such an integral part of the digital music scene.
Since the popularisation of P2P file sharing at the end of the last century, the music industry’s sales have gone into freefall, as consumers rejected the physical distribution of music in favour of easier, but illegal, means of acquiring it. The industry response was initially slow, but legal digital distribution services, such as Apple’s iTunes are now blossoming, and mobile handsets are increasingly becoming the key platform for them.
Mobile Music Opportunities report author Daniel Ashdown argues, “Initially, PC downloading and sideloading to MP3 players was the only way to go; but the development of mobile devices has now reached the point where they match the technical specs of dedicated MP3 players. Add in connectivity – just one click to buy and download – along with all the other smartphone features, and there is no competition between the two. This is why sales of Apple’s iPhone are going to outstrip its iPod in the not too distant future.”
However, the report warns that piracy still remains a significant threat – both online and on the mobile. Juniper Research finds that P2P file sharing is slowly migrating to the mobile, with BitTorrent applications now available on Android Market, for example. With the rollout of 4G networks about to increase, the report recommends that the graduate response – enacted by legislation in many countries – be strongly enforced and expanded to mobile networks.
Article courtesy of Businessandleadership.com