The number of households in Europe availing of IPTV services delivered by a telephone operator grew by 250pc between 2006 and 2007, Parks Associates has revealed.
The number of households worldwide using telco/IPTV services grew from 4.7 million in 2006 to more than 14 million in 2007, according to a new study by the analyst firm.
Europe accounts for almost 60pc of telco/IPTV households worldwide, which Parks Associates defines as landline-based multichannel and on-demand video services provided by a telephone operator.
“Telco/IPTV services provide European operators with a critical toehold in attracting and retaining customers,” said Kurt Scherf, vice-president and principal analyst, Parks Associates. “However, IPTV is a small part of a crowded market of terrestrial, satellite and cable offerings and the competition will be intense.
“Service providers must view advanced technology capabilities on two levels. There is certainly a cost-savings perspective but we would encourage service providers to also view customers as active participants in the convergence of entertainment and communications,” Scherf added.
By Niall Byrne
Get your early bird tickets now!