Club Orange campaign is 2011’s most-viewed YouTube ad in Ireland

8 Dec 2011

Club Orange’s ‘Do you like my bits’ video is the most-viewed YouTube ad in Ireland in 2011, drawing the largest number of views over other Irish ads.

The ad drew controversy across the country, as reported by The Journal, over its depiction of women and its innuendo.

The second most-viewed ad on YouTube was for Captain Morgan rum as part of its recent Facebook competition with a three-day trip to Young Island in the Caribbean and €15,000 in cash as the prize.

Vodafone’s Rising Stars bloopers came in third, which features Dublin Gaelic footballers Bernard Brogan and Conal Keaney fluffing their lines for the ad.

Lyons Tea’s All Talk ad was the fourth most-viewed ad on YouTube in Ireland and a Cadbury Dairy Milk ad was fifth most viewed.

The list was created by assessing all YouTube ads uploaded in Ireland during 2011 and they were ranked by Ireland-specific views.

“This year has been a fantastic year for online video advertising. Advertisers are increasingly taking advantage of the social nature of online video by creating ads that are likely to be shared, liked and commented on,” said David Graham, sales manager at YouTube Ireland.

“The power of choice and the greater opportunity for viewer engagement is driving more creative, interesting video advertising than ever before, which can be seen in the variety of adverts which Irish people are watching,” he said.