Modern Warfare 2 hits US$1 billion in sales


14 Jan 2010

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With the accolade of highest-earning entertainment launch in history, grossing more than US$300 million in its first day of sales in the UK and US alone, Activision’s Call of Duty: Modern Warfare 2 has now surpassed US$1 billion in retail sales worldwide.

In fact, within the first five days of going on sale, Activision says the game sold an estimated US$550 million worldwide, a figure that not only puts it above all other video-games launches but above Hollywood blockbusters, too.

Its first five days outpaced huge box-office releases, including Avatar and Harry Potter and the Half-Blood Prince and The Dark Night, according to both internal Activision estimates and boxofficemojo.com.

"Call of Duty: Modern Warfare 2 has exceeded our expectations and shattered theatrical box-office and video-game records," said Robert Kotick, CEO of Activision Blizzard.

"There are only a handful of entertainment properties that have ever reached the $1-billion mark, which illustrates the power of the Call of Duty franchise and mass appeal of this game."

By Marie Boran

Photo: A scene from Call of Duty: Modern Warfare 2