Starbucks Ireland apologises for Twitter gaffe

6 Jun 2012

Starbucks Ireland has tweeted an apology and issued a statement saying sorry to its Irish customers hours after posting a tweet asking them why they’re proud to be British.

“We erroneously posted to our Irish Twitter page meaning to post to the UK only. Customers in Ireland: We’re sorry,” reads the new tweet from Starbucks Ireland.

The coffee chain also issued a statement about the mistake.

“First and foremost we apologise to our Irish customers for the mistake made on Twitter this afternoon,” the statement read.

“The tweet, which was only meant to be sent to our British Twitter followers as part of the diamond jubilee celebrations, was erroneously posted to our Irish Twitter page.

“We apologise to all our customers and followers on Twitter in Ireland and hope that they will forgive our mistake.”

Starbucks Ireland yesterday had posted a tweet that read, “”Happy hour is on! Show us what makes you proud to be British for a chance to win. Don’t forget to tag #MyFrappuccino“, prompting a flurry of tweets from Irish followers in response, ranging from anger to disbelief.

The modern Irish State was established in 1922, after winning its independence from the British Empire.

Celebrations to mark Queen Elizabeth II’s Diamond Jubilee – the 60th anniversary of her being the reigning monarch of the UK and the Commonwealth – took place in the UK from 2-5 June.


Tina Costanza was a journalist and sub-editor at Silicon Republic