Xbox takes on Lovebox with interactive and exclusive festival coverage

19 Jul 2013

Image via Lovebox

The Lovebox music festival takes over London’s Victoria Park this weekend, but it’s also coming to Xbox games consoles via Xbox Live.

Xbox Live Gold subscribers in the UK, Ireland, France, Germany, Spain and Italy will be able to catch broadcasts direct from Lovebox between 6-11pm IST on Saturday, 20 July, and Sunday, 21 July.

Presented by BBC Radio 1’s Alice Levine and The Voice of Ireland’s Eoghan McDermott, coverage will feature acts such as Plan B, Kelis, John Newman, Mykki Blanco and more, as well as behind-the-scenes access, artist interviews, and live and exclusive DJ sets for Xbox Live viewers only.

To make the experience interactive, viewers will be invited to submit votes using their Xbox during the broadcast and tweets using the hashtag #XboxLovebox will also appear on-screen.

This is the first time a broadcast from Lovebox has been made especially for a games console.

Elaine Burke is the editor of Silicon Republic

editorial@siliconrepublic.com