Founded by Martina Skelly, YellowSchedule, an appointment management and client CRM tool for therapists has announced a seed round of €600,000 from angel investors and Enterprise Ireland.
The YellowSchedule app allows therapists and clinics to effectively manage appointments and clients, while at the same time facilitating them in fulfilling HIPAA (Health Insurance Portability and Accountability Act) legislation requirements.
The angel investment comes from UK-based Sean and Jennifer Riddell, former CEO and Head of Marketing of EMIS, respectively. EMIS is the UK leader in healthcare software, and Sean Riddell is highly regarded in the area of connected thinking in health IT, says Skelly.
“With over 300,000 appointments already made through Yellow Schedule with an estimated value of US$24m, we have a robust and effective solution,” says founder and CEO Skelly. “This round of funding will enable us to expand our marketing, accelerate our traction and grow our team.”
Skelly says that Yellow Schedule will add 15 new hires over the coming two years in software development, sales and marketing.
And it is certainly a market with significant opportunity. “The United States spends approximately US$113 billion annually on mental health treatment with 33pc of the total budget going towards outpatient services,” according to Kelly. “The ACA (Affordable Care Act) of 2013 is providing strong drivers to mental health practices to engage with systems that deliver efficiency.”
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