Carnage averted at the top at Samsung … for now

1 Dec 2014

The Samsung Galaxy Note

Leading executives at Samsung Electronics Co will remain in their current positions, with Sony Mobile chief JK Shin staying on as CEO and BK Yoon remaining chief of the consumer electronics unit.

Major changes to the management teams at Samsung’s mobile, electronics and components divisions had been anticipated as the company seeks to improve profitability.

In one scenario, Shin would have lost control of the mobile unit to Yoon.

While Samsung’s mobile group under Shin had succeeded in overtaking Apple and outselling every other mobile maker, Samsung’s third-quarter profits fell 60pc as competition in the smartphone space intensified from players such as Huawei and Xiaomi.

Not only that, but Apple’s launch of a 4.7-inch and 5.5-inch iPhone 6 smartphone added to the strain.

However, it appears management changes at Samsung Group have been quite light, according to The Wall Street Journal.

But one change is notable; the president and head of Samsung’s software and services group Hong Won-pyo has been named president and head of Samsung’s global marketing strategy group. A strong signal of intent for the future?

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years