Currys and PC World go 2-in-1

11 Aug 2010

A new Currys and PC World superstore from DSG Retail Ireland has officially opened at Blanchardstown Retail Park combining home and lifestyle products with consumer technology and gadgets.

This new store has over 4,000 products and offers some extended ranges you won’t find elsewhere – all packed into 25,000 sq ft store that should easily suck up an entire Saturday.

The superstore lets customers test and try products with a series of interactive “play tables” where gadgets and electronics can be picked up and tried and tested before a purchase is made.

The new store employs 51 people with more jobs to come as DSG Retail Ireland plans to open a Dixons Travel Store at Dublin Airport as part of its expansion programme for 2010 and 2011.

“We are constantly striving to offer our customers Value, Choice and Service. The ‘2 in 1’ superstore format combines all three,” said Declan Ronayne, managing director of DSG Retail Ireland Ltd.

“This format has worked successfully in DSG stores throughout Europe so it’s got a proven commercial track record. Indeed, the Blanchardstown store is already trading above expectations and it looks set to become very successful in Ireland.

The Airside Retail Park in Swords is the next target for another superstore and this should be open by the end of the month.