Kerry brothers’ LA tech start-up bought by US dental giant

18 Aug 2010

One of the largest dental referral services firms in the US 1-800 DENTIST has acquired a niche advertising player in LA set up by two brothers from Ballyduff in Kerry, Ger and Tony McManus.

DentalSenders, which drives patient notifications from dentists via email and text, is emerging as a major niche advertising player in the US, and has struck key deals with major dental brands, including Philips Sonicare and Procter & Gamble (P&G).

It also struck an endorsement deal with the Academy of General Dentistry in the US, which will result in DentalSenders reaching a potential audience of over 35,000 dentists and 100 million dental patients.

“Each dentist who signs up to use our technology has, on average, 3,000 patients, which means our subscriber audience grows exponentially,” Tony McManus told Siliconrepublic in an interview two years ago.

1-800-DENTIST is a nationwide dentist referral service, with a 24/7 live call centre operating in Los Angeles. The company will celebrate its 25th year in business in 2011 and is the most recognised brand name in dentistry in the US.

1-800 DENTIST recently completed a financing transaction with Boston-based venture capital firms Cue Ball Capital and Bain Capital Ventures.

Post-transaction, the company immediately acquired DentalSenders, which is a patient marketing and digital communications product for dental practices.

“This product is completely complementary to our 1-800-DENTIST service,” said Gregg Coccari, CEO of 1-800-DENTIST. “This will allow us to offer a complete suite of marketing services to dental practices.”

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years