London Heathrow Airport’s Terminal 5 will be officially named the Terminal Samsung Galaxy S5 for a couple of weeks, beginning on 19 May.
While neither Samsung or Heathrow have released the financial agreement for the sponsorship, one can only assume that it would be likely to be as high as an eight-figure sum.
Of course, given the limited marketing run of major-brand smartphones in the current market, the branding will only last two weeks, but during this time the terminal will be entirely plastered with signs, digital screens, projected images and even more named areas to really push the Korean company’s latest flagship phone.
“The initiative includes all signage throughout the Terminal Samsung Galaxy S5 terminal – at the entrance and drop-off locations, in the lounges, at security and at the gates,” Samsung said.
“In addition, all 172 digital panels in the main terminal, gate rooms and baggage reclaim areas will feature the rebrand ‘Terminal Samsung Galaxy S5’ and images of the Galaxy S5 smartphone.”
The branding will also be included on the terminal’s microsite on the Heathrow website, so if you plan on travelling through the terminal in the next week, don’t expect to pick up an iPhone 5s in the duty-free.