3 plans to aggressively target business community

25 Sep 2009

Mobile operator 3 said today it plans to entice businesses to break away from existing telecoms providers, using a “silver platter” approach and 35pc savings to draw companies.

The expanded 3 Business team will assist business customers with the migration of their existing requirements over to 3 with a personal “silver platter service” which includes the potential buy out of their existing contracts as well as personal delivery and set up of the handsets.

The company said the bottom line benefits of switching to 3 include up to 35PC savings on mobile costs.

3’s Business bundles provide a bundle of minutes, messages and data allowances that can be shared across a company’s mobiles within a business. Business customers can also avail of mobile broadband services, Skye services via mobiles and no roaming charges when customers use voice and data services, calling on a 3 network within a 3 territory.

“Since our entry into the Irish business market, we have seen time and time again that many businesses across Ireland are unhappy with the traditional competitor offering and have asked 3 to deliver real value both in terms of actual bottom-line savings and also in terms of personalised customer care,” said Elaine Carey, 3’s sales and marketing director.

Carey said that all 3 business customers will have a dedicated account manager providing personalised, 24/7 response to any query or issue a customer may have, and the re-assurance that someone is always available if and when they are needed.

“We always try and push the boundaries at 3 and helping customers break the shackles of our competitor’s expensive price plans is another way of doing this. No other network is giving its business customers such choice and flexibility,” Carey added.

Since entering the Irish telecoms market in 2005, 3 has grown to have 400,000 customers including more than 160,000 subscribers.

By John Kennedy

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years