Network blues could dog the future of internet TV

3 Sep 2008

An Irish company that has developed a technology to test network quality which emulates the equivalent of millions of internet subscribers has been given a global innovation award by a leading analyst in recognition of the impact this technology will have.

Dublin-based Shenick has been given the Frost & Sullivan 2008 Global Technology Innovation Award for its deep packet inspection (DPI) test equipment.

This equipment will enable broadband providers and internet service providers hoping to offer high-speed services that support IPTV, video on demand and IPv4 and IPv6 protocols to ensure quality of service and absolute security.

The DPI system allows these companies to shape and manage network traffic and relieve network congestion to ensure that every user gets adequate bandwidth and assured quality of service.

Shenick spokesperson, Aoife Kimber, who is based in Silicon Valley told that the system can imitate millions of internet subscribers and allow companies to analyse each individual traffic flow in real-time.

“The result is that you could be working away on a business project in one room while someone else in the house could be downloading a movie in real-time or interacting via IPTV and there would be no deficiency of service for either user,” she said.

Frost & Sullivan said it has awarded Shenick the innovation ward due to the company’s impressive growth, customer base, global presence and unique and innovative technology.

This is the company’s fourth award from Frost & Sullivan, having previously received the European Product Line Strategy Award in 2005, the Worldwide Emerging Company of the Year Award in 2006 and the Product Innovation Award for IPTV and Triple Play Test Equipment in 2007.

“Getting DPI systems to function right at high performance levels is a challenge in any live network today,” explained Robert Winters, chief marketing officer, Shenick Network Systems. 

“Stopping illegal P2P video downloads yet letting through legitimate P2P services such as voice and instant messaging, while at the same time trying to guarantee fair bandwidth allocation for all internet users is a tall order for any provider.

“Shenick’s diversifEye generates a myriad of application flows that enable DPI manufacturers to test and perfect their DPI systems right down to an individual user level in a lab environment before they move to a live environment,” Winters explained.

By John Kennedy

Pictured: could technology from Shenick promise an end to network congestion?

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years