New Vodafone CEO interview: The perfect mobile storm

28 Oct 2010

It’s the best and the toughest of times for the mobile industry in the face of vast technology and financial upheaval, Vodafone Ireland’s new CEO Jeroen Hoencamp says.

Jeroen Hoencamp’s face is the picture of perfect calm as he describes the enormous challenges facing mobile operators.

According to the new CEO in charge of the largest mobile operator in Ireland, the challenges are thus: falling ARPU (average revenue per user); proving the investment case for next-generation broadband; a recessionary environment that has impacted every industry; and end users who are consuming vaster amounts of data via smartphones, tablet computers and other devices.

“There are two things certain in the future of mobile in Ireland: there will be consolidation and as a result fewer dedicated network operators; and there will be more mobile brands as mobile virtual network operators (MVNOs) target specific niche markets.”

Read more of ‘New Vodafone CEO interview: Perfect mobile storm’ at Digital 21. – Digital 21 is a campaign to highlight the imperative of creating an action programme to secure the digital infrastructure and services upon which the success of our economy depends.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years