Using Bluetooth to surf web 40pc cheaper than 3G dongles?

8 Dec 2009

Connecting to the internet via your mobile using Bluetooth technology as opposed to using a 3G dongle device is up to 40pc cheaper, a study claims.

The Bluetooth SIG today announced the launch of its ‘Ditch The Dongle’ campaign in response to a recent study conducted in Sweden.

Interest in saving money!

The study shows two-thirds of surveyed consumers using 3G dongles for connecting to internet are interested in saving money by connecting through the mobile phone instead.

Not only is it less costly to add a data plan to an existing mobile phone subscription, but it is also more convenient.

By leveraging the convenience of Bluetooth wireless technology for their mobile internet connection, consumers can avoid the costs associated with the purchase of a separate 3G modem and the restraints of the standard 12-24 month required subscription typically used in many European markets.

Research also shows that among four major Swedish carriers consumer savings was up to 40pc when using a mobile phone as a internet access point compared to a 3G dongle with subscription.

Making a connection

“We hear from a lot of consumers that it is difficult to see what way of mobile connecting to the web is most convenient and affordable,” said Anders Edlund, marketing director for the Bluetooth SIG.

“As we found that it was indeed very difficult to compare apples with apples, we asked an independent study to analyse the situation for us.”

Accessing the internet with a Bluetooth connection to the mobile phone acting as an internet access point is easy and step-by-step instructions can be found online.

It is typically done by making Bluetooth discoverable (visible) in the mobile phone and then creating a PAN (Personal Area Network) connection from the computer by accessing the Bluetooth functionality from the control panel.

This also assumes the mobile phone is internet capable and configured for direct internet access.

The mini study conducted by web research firm Cint shows that among 500 surveyed users, 27pc are using a 3G dongle or modem for connection to internet and, among those, 67.2pc were interested in saving money by connecting directly through the mobile phone.

By John Kennedy

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years